Your business is recognised by its logo, telling the viewer a brief story about your product, service or company. Your logo design is tailored to your brand’s distinction, values and culture. Over the years we have created a few steps to follow to ensure that your logo design is a success. But first lets’ explain the difference between logo design and corporate identity.
Logo Design is creating a symbol that people remember your business by, but this is not where it ends. Having a logo is the first step in creating a brand.
Corporate identity is the part where we ensure that your company has a uniformed look throughout your printed and digital marketing materials, as well as on social media platforms. It also sets guidelines to employees as well as designers as to which colours, typefaces and layout styles they may use. This ensures that you don’t have sparkly butterfly email signatures within your business.
The company’s brand needs an effective strategy to appeal to your target market. Your brand is ultimately determined by your clients, your marketing strategy and your logo. The feeling a client experiences while dealing with your business is very important, an emotional bond is created when they share your company’s values and vision.
Every industry experiences changes in trends and style. All brands need to consider updating and redesigning their logo.
By rebranding through redesigning your logo you are essentially rebranding your business. Updating your logo can say a lot about your company that your old logo wasn’t able to. Media Movement will work with you to maintain the traditions and values you and your customers have become accustomed to.
Final logo in digital formats
Logo in digital formats
Modernising your logo while maintaining the tradition that you and your customers value
CI guideline document pdf
logo, colours, typefaces, layout guidelines, letterhead, business cards and company email signatures
Research & keywords
Logo in digital formats
Your corporate identity design is a visual representation of your brand and its values, incorporating what your business does and how you wish to be perceived by customers. Identity design helps to build memorable and positive experiences and is a key element of marketing campaigns. A business’s identity needs to set them apart from their competition, stand out and say something, and help build a relationship with customers. Below you will find the Media Movement corporate identity and logo design process.
The first step in the design process would be to collect some samples of logo design styles that you might like, as well as logos that are a no-go.
The second step would be to supply a few key words to summarise what your business stands for, this will help to identify concepts that will inspire the logo design.
I will start sketching designs that are based on our logo and keyword research.
You will receive 3 logo design proofs in black and white.
Once you’ve reviewed your logo design proof I will tailor the design according to your feedback.
After you have selected your favourite logo, we carefully think about the message your brand wants to communicate.
This is where the keywords come to play, we then select the right colours aligned with those emotions and values.
We will work with you to ensure all of your needs are met and that the final logo is a true reflection of all your brand strives to represent.